Categoría: Link building

• Chapter 1: Fundamentals of Link Building
• Chapter 2: Finding High-Quality Links
• Chapter 3: Content Marketing
• Chapter 4: Email Outreach
• Chapter 5: Black Hat Links
• Chapter 6: 3 Strategies for Link Building

In this chapter, we present to you the top three favorite link building strategies. These strategies will help you in building top-class links from all around the world. 

•       Resource Page Link Building
•       Broken Link Building
•       The Skyscraper Technique

Building Resource Page Links:

Resource pages are those pages that show great content on a particular topic. It is a page on a website that lists useful links, and resources for a particular topic. The following steps should be followed to build resource page links.

1: Find the Resource Page:

The easiest and most used way to find resource pages is through Google search. Use the following combinations on Google search because they were created specifically to explore resource pages.

•       “Keyword” + “Useful Links”
•       “Keyword” + “Helpful Resources”
•       “Keyword” + “Links”
•       “Keyword” + “Useful Resources”
•       “Keyword” + “Helpful Links”

2: Scale the Page:

Here you determine the importance and worth of a resource page. It is necessary to know the worth of the page before making an effort on it. Scale the rating of the resource page and try to select the winner resource page. 

3: Find the Best Content:

Create the best content for the resource page. It should be kept in mind that your content relates to the resource page. Because unrelated content will not help you in building links.

4: Reach Out:

Some resource pages encourage you to send them to email to contact them. These scripts should include relevant resources to be added. Some pages even include an input form to submit resources to that page.

Broken Link Building:

In broken link building you build broken links by adding value to the site of other people. Follow these steps to build beneficial broken links.

1: Install Check My Links Tool:

Check my links tools that will help you to find out the broken links associated with any page on Google. Just insert the page in the tool and it will display you with all the required information and links.

2: Find Pages Having a lot of Links:

Try to find the page with many outbound links because it will increase the chances of finding a broken link. Check for the outbound links using the above-mentioned tools.

3: Check for Broken Links:

Here you utilize the LinkMiner extension. Running this extension will indicate the broken links on the page. The link with an error or some problem will be your gate to build a broken link.

4: Reach the Owner:

Now it’s time to email the owner and inform him about the broken link on its website. Email the owner and ask him to pitch the content of your website as a replacement.

The Skyscraper technique:

It is a white hat linking strategy. This technique includes the process of converting content into high-quality backlinks.  To utilize this technique at first you do research about the popular trends, niches, etc. then find out the best existing content on the internet about your topic. Following these steps will rank your page in top searches:

1. Find the best content that is already ranking on search results.
2. Now try to create content that is even better than the top-ranked content.
3. Now it’s time to promote your content.

 

• Chapter 1: Fundamentals of Link Building
• Chapter 2: Finding High-Quality Links
• Chapter 3: Content Marketing
• Chapter 4: Email Outreach
• Chapter 5: Black Hat Links
• Chapter 6: 3 Strategies for Link Building

No link building guide can be considered as complete without detail about building black hat links. Building black hat links is easy to point out. The links that are against Google’s Webmaster Guidelines are usually known as black hat links. But it doesn’t stop you from building black hat links thoroughly. This is the voice that only you can make. Personally I don’t suggest building black hat links if you want to build then here is the way to follow.

People say that you should be aware of Google’s penalties if you want to build a black hat or even white-hat links.

•       Google Penguin
•       Manual Penalty

Google Penguin:

Algorithmic penalties that specifically target sites that use spamming techniques such as anonymous guest posts and blog comment spamming. This update was first announced in 2012. It is added in the update to deal with the sites having bad linking and overstuffing of keywords.

How to Avoid these Penalties?

The best way is to make a link only with white hats. It is proved that you can avoid the algorithmic penalties of Google Penguin by minimizing or customizing the exact anchor text. Anchor text is considered just a part of it but with great confidence, there is more to it. At the same time, the easiest and effective way of avoiding Google Penguin regardless of anchor text is to avoid vague links.

To recover from this type of penalty you will need to analyze the layout of anchor text on your site. Create a free account on Ahrefs and check the backlinks report of your site’ domain to identify the Google Penalties.

Manual Penalty:

It has a negative impact on the site’s search rankings based on Google’s manual review updates. This can be a deliberate penalty for various black hat SEO techniques. In this type of penalty, google sends a message through the Google search console. Sometimes Google demotes or removes web pages or even whole sites and this is known as manual action. But this punishment is only for the site with spamming behavior.

How to Avoid Manual Penalty?

Only Google knows how websites are targeted for manual penalties. Most people think that Google’s algorithm finds a website that may be interfering with the system and they send this interfering page to someone for manual review but this is just an opinion. The best way to avoid manual penalties and unnatural links are to have a site consist of completely clean links.

But unlike Google Penguin penalties you can recover manual penalties by denying links and complying with reconsideration requests.

• Chapter 1: Fundamentals of Link Building
• Chapter 2: Finding High-Quality Links
• Chapter 3: Content Marketing
• Chapter 4: Email Outreach
• Chapter 5: Black Hat Links
• Chapter 6: 3 Strategies for Link Building

If you want to build white links these days then using an email is the best option. People wonder how they can contact bloggers and journalists without ending up in a spam folder or being reported. You just have to follow the path as it is discussed in this chapter. 

•       Find Likely Linkers
•       Find Linker’s Email Addresses
•       A Personalized Script

1: Find Likely Linkers:

As the name suggests the likely linkers are those contacts who are likely to contact or link to you. In chapter 6 you will get to know about the techniques which are beneficial in finding the Likely linkers. A most simple strategy to find out likely linkers is Reverse Engineering.

First of all, you have to search for the target keyword on Google. Take the URL of top search results and put them in link analysis tools like Ahrefs one by one. You will find a backlink option in the left sidebar. By clicking on it, a list will be displayed containing all the likely linkers of that website.

2: Find Linker’s Email Addresses:

When you have found the likely linkers, it is time to find out the email addresses of these likely linkers. It is suggested to use the contact form on a site only as a last resort. Hunter.io is a great tool that will help you to reach small sites and that person’s blogs. You just have to enter the site address in the tool, and it will display you the list of all the email addresses associated with that domain.

But if you want to dig the associated email addresses of a large website then hunter.io is not the best choice. VoilaNobert is the most recommended tool for large and massive sites.

 VoilaNorbert:

In this tool, you don’t have to insert the site address or URL you are just required to enter the name of the person and the domain they are working at. By using this tool, you will reach the actual person who can add your link to their site. It will also show you the email address of that particular person.

3: Send a Personalized Script:

You will need to use scripts if you want to enhance your capabilities. The main technique is to develop a script that doesn’t look like a script. The pattern is discussed below. The script written in a given pattern will come out as the best performing email script.

Hi [Your Name],

I was looking for content today in the [mention your topic] and I found your article [mention the title of the article].

It was great, the thing that I liked about your article is [mention any specialty of his article].

I also published a new guide on [mention the title of your guide and provide its URL]. As someone who writes about [mention your main categories in which you write].

My guide can also be a great addition to your site. However, keep up the great work on your [mention his website].

Hope to talk to you soon,

[your full name]

Notice how a script allows you a lot of customization without much effort. 

• Chapter 1: Fundamentals of Link Building
• Chapter 2: Finding High-Quality Links
• Chapter 3: Content Marketing
• Chapter 4: Email Outreach
• Chapter 5: Black Hat Links
• Chapter 6: 3 Strategies for Link Building

We all know that content is the key to unlock incredible backlinks. But publishing content simply will not bring you the links and this type of content will be of no benefit. There are certain types of content that help in building links. Four types of content that tend to generate more links are: 

1. Visual Assets
2. Lists Posts
3. Original Research and Data
4. Detailed Guide

1: Visual Assets:

Visual assets include the following:

•       Diagrams
•       Images
•       Infographics
•       Charts, Graphs, and other visual content materials

Why do Visual Assets Work?

It is too easy to link with visuals. You can know its value by the example that when you publish an image, chart, or table at your website, you get a link every time when someone shares that image, chart, or table. This benefit is almost impossible to gain by posting a simple piece of content. By building the backlinks visual assets will rank your site and will increase the traffic that will help you to grow your business. Infographics are one of the major assets that bring backlinks to your website. People claim that most of their links are created because of the sharing of their infographics. Visual assets build links even after many years of their content publication.

2: List Posts:

A list publication or a list post is an article that is in the list format. It includes various reasons like methods, tips, shortcuts, secrets, types, ways, trends, etc. Like the infographics, it is the most popular form of publication on the basis of the number of social shares.

 Why do List Posts Work?

The publication in this type of format represents the value of ton in small bits or chunks. According to the analytics presented by BizSomo, the posts that are published in the list format have generated more backlinks than any other content format. List posts help in building links even more than videos, quizzes.  Most of the time list posts even beat infographics in bringing and building links.

List posts build backlinks that tend to increase the traffic to your website. Some people also refer to list posts and link magnets. It will not only receive traffic from other websites but will also rank your website at the top first page which will also benefit you in many positive ways.

3: Original Research and Data:

Original research and data can be referred to as the proportion of the study written by the researchers who actually did it. It can be said that it is the new data that is drawn from studies, surveys, or original research. Researchers describe their hypothesis or research questions and the purpose of the study. After the detailed research, the results are reported.

Why do Original Research and Data Work?

Statistics and data are closely related. When someone quotes your data, they relate to you. These types of links are quickly added and are of much importance to rank your site and page. People say that the content which contains original research and data can build backlinks even more than 1 million.

4: Detailed Guide:

The content that is the form of a complete detailed guide about a topic or technique is beneficial in building backlinks. The guide should contain everything worth knowing.

Why do Detailed Guide Work?

Having a detailed guide provided with comprehensive information and other sites use your guide as “the go-to resource” for that topic.

• Chapter 1: Fundamentals of Link Building
• Chapter 2: Finding High-Quality Links
• Chapter 3: Content Marketing
• Chapter 4: Email Outreach
• Chapter 5: Black Hat Links
• Chapter 6: 3 Strategies for Link Building

Before intervening in the step by step link building strategies, it is important to know the facts that make a link good or bad. That way you can focus on creating links that really have the ability to improve your google rankings. In this chapter, you will find out how to identify links that are really worth building.

•       Authority of Page
•       Authority of Site
•       Relevance of Site
•       Link’s Position
•       Editorial Placement of Link
•       Anchor Text
•       Link’s Co-occurrence
•       Guest Posts
•       Dofollow v Nofollow

Authority of Page:

If your page is linking with the PageRank power plant then this link will have a big impact on the ranking of your page. The linking of the authority of the page is the most important factor in page ranking. This is because government sites transfer more PageRank to your site. To check out the “URL Rating” just enter a URL in the Ahrefs.

Authority of the Site:

The authority of the domain’s website also determines the quality of the link. Try to find a worthy site because a well-known site will have more impact than a new or unknown website. Ranking can also be checked by inserting URL into Ahrefs.

Relevancy of the Site:

We all know that authority of a site matters but the relevance of the site is also an important factor. Getting a link from a high PageRank website is always beneficial. Nowadays relevance is known as PageRank because the relevance of the website’s theme has a great impact on page rankings.

Link’s Position on the Page:

The right position is important to rank the page. A link should be placed in the main body or in the middle of the content to rank your page and site higher. A link should not be at the bottom of the page. 

Editorially Placement of Link:

If a site links to you because of the thought that your website is awesome then this type of link will be known as an editorially placed link. Creating unnatural links is against the terms and conditions.

Anchor Text of Link:

Anchor text is the section of the link that can be clicked. Google uses anchor text as a ranking symbol. It is necessary to choose the best keywords to be added to the anchor text.

Co-occurrence of Link:

The words and text sentences that are around your anchor text are considered as baby anchor texts by Google. Google takes clues from these words to know what this page is actually about.

Is the Link From a Guest Post?

It is prohibited to post guest links. The links that are posted because of the following reasons will be considered spam.

•       Paying someone to publish a post
•       Post having the exact anchor words in it
•       The site only works to publish guest posts
•       A site that published post is not of your website’s category

 

Dofollow VS Nofollow:

Obviously, when it comes to SEO you usually want to get a Dofollow link whenever it is possible.

The tag rel=”nofollow” attached to the link will tell search engines that don’t count this link as an approval.

• Chapter 1: Fundamentals of Link Building
• Chapter 2: Finding High-Quality Links
• Chapter 3: Content Marketing
• Chapter 4: Email Outreach
• Chapter 5: Black Hat Links
• Chapter 6: 3 Strategies for Link Building

This chapter gives the introduction of link building, what link building is, and why it is important in the process of SEO in 2020.

What is Link Building?

Link building is the practice of creating hyperlinks on a web page to improve search engine visibility and SEO ranking. There are many different link building strategies, some popular strategies include email outreach, broken link building, and content marketing. Link building is a technique that helps you to build links on someone else website that points back to your site. They can be referred to as the votes of others for your websites. They are also known as external links or anchor links.

Why are Links so important for SEO?

To understand this, you have to register with Delores and go back to the days when there was an internet without ant Google. Some years back, search engines like Yahoo! and Alta Vista were the leading search engines in the world but now most of the people don’t even remember them. The search results of these search engines were totally based on the content on the website.

When Google entered this market, it completely changed the algorithm of PageRank. Instead of simply analyzing the content of the page, Google looks at how many people have linked to the page or how many backlinks a web page has.

It’s been almost 20 years but links are still the best way to analyze and determine the quality of a web page. That’s why backlinks are still an indicator of Google rankings.

Now in the new update of google which is recognized as Google Penguin, Google not only checks for link quantity but it also analyzes the quality of the links.

You may ask yourself this question:

What exactly a high-quality link is and how it can be built. This is the topic that will be discussed in this guide.

Building links help you to increase traffic as they will receive traffic from the other sites that are linked to you. They are considered beneficial and help your site to get indexed in the search results quickly.